The main goal of this project was to work out a new way of presentation of the iPhone. Right from the beginning I knew there was no point to concern with boring stands or consoles. My aim was to create a simple and well-arranged solution which would become a focal point of the whole interior. I was also inspired by the design of iPhone and the general visual style of the Apple Company.

iPhone and the perspex cover are hung on the elastic rubber bands and lit up by a small reflector. Esentially the whole object becames a lightning unit and creates the overall atmosphere of the interior. Both objects "hover" in space and thanks to the elastic attachement they are constantly in tension and balance.

Download:

Animated presentation of the project (4,7 MB, .avi)

University of Derby 2008